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Lionel Johnston, Corporate Marketing Manager

Recent Posts

Shifting to Automation: Discussing the impact of Truck Platooning & Autonomous trucks

Assuming you are in the trucking industry since you are reading this blog post, you likely have seen tons of articles and commentary on truck platooning, self-driving trucks and autonomous trucks. It often seems like these terms are used interchangeably, but there are quite big differences.

To clarify the different terms and describe their potential impact on Bison Transport and our industry as a whole, I dove into these topics with Trevor Fridfinnson, Bison's Chief Operating Officer.

We cover a lot of information, but we focus on these questions: 

  1. What is truck platooning?
  2. What is the difference between truck platooning and autonomous trucks?
  3. What are the 5 levels of autonomous trucks?
  4. How will truck platooning and autonomous trucks impact professional drivers?
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Tagged with: Truck Platooning, Autonomous Trucks, self-driving trucks

The ELD Mandate: The Hard Truth for Professional Drivers

There was a day when prospective drivers would call us and hang-up once they found out that we were 100% on ELDs, and had been since 2014. Those days are long behind us. Despite last minute attempts to thwart the ELD mandate, most people have accepted that ELDs are moving forward. Even ELDs are delayed, which is unlikely, many people agree that their implementation is inevitable. 

To speak about the hard truth of ELDs and how they impact professional Drivers, I sat down with Marius, a Company Driver and In-cab Instructor, and Rob Penner, our President & CEO, and previous Driver right here at Bison.

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Tagged with: ELD Mandate

Happy National Trucking Week 2017!

Do you know the faces of trucking?

For National Trucking Week 2017, we wanted to recognize and show our appreciation for all of the amazing people that work in the trucking industry. The trucking industry is a bit of an unsung hero in the sense that many people don’t think about all of the parts involved in getting goods to their destination.

These are just a few of the many people who make sure the supply chain doesn’t break, who keep our economy strong, and make sure the things you need arrive on time and safely. Happy National Trucking Week to all professional Drivers and all of the support staff!

There are many people to thank for the success of today's trucking industry. If you know someone that is behind the wheel, turns a wrench, or works behind the scenes, thank them today for their dedication! 

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Tagged with: #HappyNationalTruckingWeek

#ShowUsYourToolbox Contest

Calling all Technicians! We know that technicians can be particular about how they arrange their toolboxes to make things functional, but also fun and personalized. Some of our Technician’s toolboxes sport photos of their family, some house a radio, and some are meticulously organized.

To enter the contest, please scroll to the bottom of this post.

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#CountTheBison: the best summer road trip game around!



Move over, Punch Buggy! Bison has a new summer road trip game for you and your family. 

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Tagged with: road trip games, count the bison

So, you think you can drive distracted?

Whether you are a professional truck driver or just part of the general motoring public, distracted driving is probably something we've all done, likely even without thinking about it.

Some common examples of distracted driving are when you’re heading down the highway and your phone buzzes: it’s your spouse, texting to see when you’ll be home. So, you mindlessly type a quick reply back. Or, your stomach starts to growl an hour into your trip to the cabin, and you remember you’ve got a bag of chips in the back seat – so you reach around and grab it, thinking nothing of it. But, both of these are examples of distracted driving, and it’s not safe.

It’s easy to think “it won’t happen to me”, or, “this is just a quick text”. But, collisions can happen very quickly, even to safe drivers. So, that's why we set out to debunk the myth that you can drive while distracted and still drive safely.

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Tagged with: Safety, Distracted Driving

You Gotta Love Millennials

I was at an industry event representing Bison Transport a few months ago, and I was surprised to hear so many senior leaders talking about Millennials and how they were flighty and didn’t want to work.

In fairness, that is a common stereotype. There are many videos, blogs, and memes showing how Millennials are lazy, privileged, and need to be coddled. One of the most popular shots at Millennials is this video. Be warned, the song is extremely catchy! 

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Tagged with: Millennials

Satisfied Customers Drive our Business

As the transportation industry adjusts to new technologies, like electronic logging devices and automated tractors, capacity and price pressures mean that keeping satisfied customers is more important now than ever before. At Bison, an important focus of our business is continuous improvement, our ability to deliver the best customer services to our customers, but also to our Drivers and staff. 

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Tagged with: customer service

Only Your People Can Take Your Organization from Good to Great!

We've updated this post from a previous version to reflect our 2017 Business Discussion Series. 

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Tagged with: Business, Business Discussion Series, 4DX, Bison Transport, Culture, Transportation, Sustainability, Communication

The Final Countdown: Bison and Shaw Tracking Chat ELD Readiness and Shipper Preparedness

The Electronic Logging Device (ELD) mandate will come into effect on December 18, 2017, and will affect all carriers and shippers who are driving freight within or into the United States. As we get closer to the implementation date, it’s important to ensure both carriers and shippers are prepared for what the mandate will bring.

I sat down with Mike Ludwick, Bison’s Chief Administrative Officer, and Steve Atnikov, the Senior Sales Manager for Shaw Tracking, to discuss how ELDs will affect the supply chain as the mandate’s implementation date nears.

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Tagged with: ELD Mandate, ELDs

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