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What Women Want

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In the 2000 movie What Women Want, Nick Marshall (Mel Gibson) gets a whole new outlook on life when a fluke accident gives him the ability to read women's minds. At first, this "gift" provides Nick with way too much information, but he begins to realize that he can use it to good effect, especially when it comes to outwitting his new boss, Darcy Maguire (Helen Hunt).*

Wouldn’t it be nice if we really could read minds? Being able to know why people do the things they do, and to anticipate their actions would be a real asset, even here at Bison!

On International Women’s Day we celebrated the many women at Bison, as well as in the trucking industry – from Drivers to Technicians, to our office staff. At Bison women represent 13% of our total employees.

Women represent 48% of the Canadian labour force, in the trucking industry, though, the numbers tell a different story. Women in the trucking industry represent: 

  • 3% of drivers
  • 3% of technicians
  • 11% of management
  • 13% of parts technicians
  • 18% of dispatchers
  • 25% of freight claims/safety and loss prevention specialists 

Because we can’t actually read minds like Nick Marshall, to learn more about our Drivers, Bison delivers many surveys, one of them being our Driver Motivation Survey. This survey isn't designed to find out how motivated they are, it is to find out what motivated them to become a professional drivers and why they chose Bison Transport. 

The survey included questions like:

“How did you first learn about Bison Transport?”, “Why did you initially decide to become a professional Driver?”, and “What are the most important things that kept you at Bison?”

We analyzed the responses to see what women want at Bison and in the trucking industry, and to see if their answers differed from men. The survey was very insightful and we learned plenty about our Drivers! Here are some of the highlights: 


When looking at the stats, it’s clear that women and men really do differ in some of their views and opinions. Some things that you might think a woman would care about more, aren’t, and things that you might think a man would care about, aren’t as important. One thing I do know for sure is that safety is a priority for all, and that is a fact!

While it would be nice to read women’s minds, we can't. So the next best thing is to plain ask them! Let's not leave anything to guessing.

This survey has helped us understand what many women are looking for in a career in the trucking industry. At Bison, we know we have lots to offer and offer many women a successful career in trucking.

Women you rock! Here’s to learning more from you.

If you are a woman, or you know a woman who wants to start a career in trucking, or to make the switch to Bison, please check us out.

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