Bison Transport women at the Women with Drive Leadership Summit
Last week I had the pleasure of attending the 3rd annual Trucking HR Canada’s Women With Drive (WWD) Leadership Summit. To sum it up in just one word is difficult, but if I had to do it, I’d say “pride”. I’m proud to be among hundreds of people in our industry who strive to achieve significant change in the demographic pool of our companies and make a difference in the lives of other women.
The WWD Summit is a platform for leaders in the transportation industry to share best practices and success stories on how to attract women to our industry and contribute to their meaningful and passionate careers. There were several themes throughout the day, with various speakers and panels, but the messages were similar. Here are a couple themes that struck a chord with me:
Newsflash! Women look for many of the same things their male counterparts seek in their careers: mutual respect, meaningful work, and valued contribution. Society has a long way to go before we look at women behind the wheel of a truck and think it’s “normal”. Women make up about 50% of available talent in the marketplace and in an industry facing a Professional Truck Driver shortage, it is vital that we figure out a way to break down barriers and build a gender-neutral profession. So where do we start? Check your unconscious biases at the door, be respectful, and focus on the results As long as the road to get there is ethical and productive, does it really matter who’s steering the wheel?