The Four Disciplines of Execution campaign (4DX) allows our organization to come together and agree on a gap we see in the business, and then work together to close the gap.
While the first 4DX was about “more” (increasing revenue) and 4DX 2.0 focused on “better” (driving efficiencies), our third 4DX campaign and most ambitious yet, focuses on both “more” and “better”.
Over the next ten months, 4DX teams will focus on our Wildly Important Goal (WIG) of growing revenue by $32 million which is directly in line with our larger company goal of increasing our revenue by 50% by the year 2020. Growth ultimately helps all of our stakeholders. It allows us to offer Bison customers increased capacity and better quality service. For Bison Drivers, it provides an opportunity for greater income, stability and options for work. For Bison office staff, it creates new opportunities to do different types of work and expand experience.
How will we be able to achieve such a lofty goal? Commitment!
Teams will work to meet our WIG through achieving three battles:
We’ve set out our most ambitious goal yet, but with our whole organization on board, we’re confident we’ll be able to rock to the top of the charts!